Is one of your business goals this year to improve your marketing effectiveness, but you’re not quite sure where to start?
For many entrepreneurs, marketing tends to fall to the bottom of the priority list. But whether you lead a professional firm, run a family business or direct a non-profit, you won’t thrive without strategic marketing.
Our first Kaufman, Rossin Presents seminar of the year focused on the 10 steps any entrepreneur can take to create a marketing plan that is targeted, measurable and achievable – and under-complicated. Janet Kyle Altman, marketing principal at Kaufman, Rossin, led a dynamic panel discussion that offered insight for entrepreneurs on these steps:
- Think under-complicated
- Define your target audience
- Assess competitors
- Define your brand
- Get media attention
- Implement social media
- Consider advertising
- Get involved in organizations
- Be smart about digital media
- Execute, measure and adjust
Panelists included Tauffyt Aguilar, director of online marketing and communications for the University of Miami Health System, Josh Merkin, account director at rbb Public Relations, Javier Milian, senior business analyst at the University of Miami Health System, and Aubrey Swanson, president and social CEO of AUBOOM Media.
Make 2013 the year that you finally gave marketing the attention it deserves. We created the 10-Step DIY Under-Complicated 2013 Marketing Plan workbook as a resource for entrepreneurs like you. Get your free marketing workbook, and start today!
Watch more videos of the marketing seminar on our YouTube channel.
Lisa Cawley Ruiz is a brand journalist in Kaufman, Rossin’s Miami office. Kaufman, Rossin & Co. is one of the top CPA firms in the country. Lisa can be reached at firstname.lastname@example.org. Connect with Lisa on LinkedIn.