See beyond the numbers

What does a CPA firm have in common with Apple and MIT?

Steve Jobs convinced Steve Wozniak to help him start Apple Computers in the mid-1970s.  He knew there had to be a better way of doing business in the field of technology.  The success of Apple is built on his vision.

Put People First
Fourteen years earlier in 1962, two other innovative entrepreneurs also set out to change the way of doing business in their industry.  Jim Kaufman and Jay Rossin envisioned a CPA firm that was truly different from the others. They wanted to build a workplace where people wanted to come to work. If employees feel joyful, challenged and fulfilled, they believed, they’ll provide the best possible service for clients.  This vision led to profits and growth for the business, now in its 50th year.

Share the Vision
To realize his goal, Jobs assembled people who shared his vision and values.  At Kaufman, Rossin & Co., that common purpose is the basis for a strong company culture.

“For optimum success and power of people in an organization, you must have goals and values that are clearly defined and commonly shared with a culture that supports it,” Kaufman told 300+ team members at his recent semi-annual seminar. 

Pixar's atrium

The central atrium at Pixar Animation Studios in Emeryville, California

Foster Personal Connections
The Massachusetts Institute of Technology’s famous Building 20 became known as one of the most innovative spaces in the country.  Completely by happenstance, the building’s design and amalgam of experts promoted collaboration.  Walls were torn down and offices were constantly shuffled around to make space for more big thinkers during World War II.  Professors of all disciplines mingled with students in the long corridors of the building. People interacted, shared, and created like nowhere else! 

Jobs also saw the power in fostering personal connections to spark creativity and serendipitous problem-solving. As CEO of the budding animation studio Pixar, he designed the company’s headquarters with a central atrium housing essential services, so employees would meet, interact and brainstorm.

Likewise, Kaufman, Rossin’s main office in Coconut Grove encourages employees to meet in the central kitchen, gym, community center and other common areas. These chance meetings spark conversation, creativity and collaboration.

While modern technology makes it increasingly easy to communicate via email, text and social media, Kaufman reminded employees that there is no substitute for face-to-face interactions when it comes to developing and nurturing valuable personal connections with co-workers, clients, and other members of the community.


Lisa Cawley Ruiz is a brand journalist at Kaufman, Rossin’s Miami office. Kaufman, Rossin & Co. is one of the top CPA firms in the country. Lisa can be reached at Connect with Lisa on LinkedIn.

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